Touches skin
Cloud topsheet
22 gsm hot-air-through nonwoven, the fabric-soft layer that gave us our name. Closer in hand-feel to baby clothing than to a typical diaper liner.
A new apparel-grade diaper, in the making
Woven air, for the longest nights.
A Japanese absorbent core wrapped in fabric-soft layers, built for the ten hours nobody talks about.
Founding Families
Help us decide whether to build this.
We're taking 500 reservations before we commit to a production run. Founding Families shape the first batch and get the launch price locked.
- Free to reserve. No card, no payment, no obligation.
- First access the day the trial pack goes live.
- A shot at the 30-family wear test, before general sale.
- 20% off the monthly box for 12 months, locked at launch.
- A say in sizes, pack counts and what we test for.
- We email you when there's real news. That's it.
Reserve your spot
Takes about 20 seconds.
You're on the list.
We'll email you the moment the first batch is confirmed, and you'll get first pick of the trial packs.
One favour, if you have thirty seconds. Every answer here changes what we actually build, and it's the difference between us guessing and us knowing.
Thank you, genuinely. That goes straight into the spec.
Four layers. Nothing else.
Most diapers are built to a price. We're building ours to a spec, and every batch will be tested against it before it ships.
Holds the night
Japanese core
Premium Japanese super-absorbent polymer with chlorine-free fluff, specified to lock liquid in as gel rather than let it sit against skin.
Moves liquid
Rush layer
A dedicated acquisition layer that pulls wetness away from the surface quickly. The layer value diapers quietly skip.
Keeps air moving
Breathing back
Microporous breathable backsheet to let humidity escape, specified with Indian summers in mind rather than European ones.
What we intend to charge.
Start with the trial pack. If Malmal doesn't beat your current diaper through the night, it's free and you keep it.
Start here
Trial Pack
₹250
8 diapers · ₹31.2 each
Free if it doesn't win the night.
Monthly Box
₹1,099
40 diapers · ₹27.5 each
20% off locked for 12 months. Pause or cancel on WhatsApp.
No commitment
Single Pack
₹1,249
40 diapers · ₹31.2 each
One-time. Same diaper, no subscription.
Planned pricing, not yet on sale. Free to reserve — payment only if and when there's a box to send you.
The Night Test
The night is the only review that counts.
Everything is specified backwards from one moment: 7 a.m., and the sheet is still dry.
480 ml
Spec target, size M
Total absorbent capacity. The first batch has to hit this or we don't ship it.
1.2 g
Spec target, third wetting
Surface rewet, meaning how much comes back up against skin. Lower is drier.
6 sec
Spec target, third insult
Absorption speed. The difference between wicking away and pooling.
The Night Test Promise
Every production batch gets tested against those numbers at an NABL-accredited lab, to IS 17509:2021 methods, and we publish the full report on this page, batch by batch. Not a summary, not a badge. The report.
And if a Malmal doesn't beat the diaper you're using now through a full night, the trial pack is free. Keep it, no courier pickup, no questions.
Malmal has not launched yet. The figures above are the specification we are holding our first production batch to. They are targets we have set, not measurements we have taken. The independent NABL-accredited lab report will be published on this page before a single pack is sold, and you can hold these numbers against it.
Six things we're committing to in writing.
01
Every batch tested, every report published
Not "lab tested" on the pack. The actual NABL-accredited report, in full, on this site, batch by batch.
02
The night-test refund
Try the trial pack against whatever you use now. If Malmal doesn't win the night, it's free.
03
The full material declaration
Every material named: topsheet gsm, the SAP supplier, the fluff, the backsheet. Published, not "proprietary".
04
No lock-in, ever
Pause, skip, change size or cancel with one WhatsApp message to a human. No retention scripts.
05
Your price, locked
Founding Families get 20% off the monthly box for a full 12 months from launch.
06
Thirty families test it before you do
Before general sale the first batch goes to thirty families for a real wear test, published in full.
These are the terms we're launching with. Malmal isn't on sale yet, so every one of them is a commitment rather than a track record, which is precisely why they're written down here, dated, for you to hold us to.
Fair questions.
Is Malmal actually on sale?
No, not yet, and we'd rather say so plainly. Malmal is pre-launch. Reserving costs nothing and commits you to nothing.
What happens if it doesn't work for us?
Then it's free. The trial pack will carry a night-test refund: use it against whatever you're on now, and if Malmal doesn't win the night, keep the pack and pay nothing.
How will I know it meets the spec?
Because we'll publish the report, not a claim. Every production batch goes to an NABL-accredited lab and the full report goes on this page, batch by batch.
What won't be in a Malmal diaper?
Our specification excludes added fragrance, added lotion and chlorine bleaching. We'll publish the full material declaration.