Pre-launch · Reserving the first 500 Founding Family spots — free to join, no payment today
A new apparel-grade diaper, in the making

Woven air,
for the longest nights.

Three hundred years ago, Indian muslin was so soft the world called it woven air. We're building a diaper worthy of the name — a Japanese absorbent core wrapped in fabric-soft layers, with nothing your baby's skin doesn't need.

Free to reserve. Takes 20 seconds and costs nothing — we'll only ask for payment if and when there's a box to send you.

Why we're building this

We're not for babies. We're for the people who stay up with them.

Every diaper ad in India shows a giggling baby. Almost none of them are about the part that actually decides your morning — whether the thing held, or whether you were up at 3 a.m. stripping a bedsheet again.

Some of the best diapers in the world are built in Japan, from materials most brands here have decided Indian parents don't need to pay for. We think that's a choice, not a fact. So we're specifying Malmal around a premium Japanese-grade absorbent core and a fabric-soft topsheet — and pricing it so it isn't an imported luxury.

No fragrance to mask anything. No lotion your baby's skin didn't ask for. No chlorine bleaching for cosmetic whiteness. That's the spec. Before we sell a single pack, we'll publish the independent lab report against it — so you never have to take our word for any of it.

Inside every Malmal

Four layers. Nothing else.

Most diapers are built to a price. We're building ours to a spec — and every batch will be tested against it before it ships.

Cloud topsheet touches skin

22 gsm hot-air-through nonwoven — the fabric-soft layer that gave us our name, closer in hand-feel to baby clothing than to a typical diaper liner.

Rush layer moves liquid

A dedicated acquisition layer to pull wetness away from the surface quickly — the layer value diapers quietly skip.

Japanese core holds the night

Premium Japanese super-absorbent polymer with chlorine-free fluff, specified to lock liquid in as gel rather than let it sit against skin.

Breathing back keeps air moving

Microporous breathable backsheet to let humidity escape — specified with Indian summers in mind, not European ones.

The Night Test

The night is the only review that counts.

Everything about Malmal is specified backwards from one moment: 7 a.m., and the sheet is still dry. Here's the night we're designing for — and the spec we're holding our first production batch to.

9:15 pm — lights out
2 am — nobody wakes up
7 am — good morning
9 pm11 pm1 am3 am5 am7 am
480 ml
our spec target · size M
Total absorbent capacity. The first batch has to hit this or we don't ship it.
1.2 g
our spec target · third wetting
Surface rewet — how much comes back up against skin. Lower is drier.
6 sec
our spec target · third insult
Absorption speed. The difference between wicking away and pooling.

The Night Test Promise

Every production batch gets tested against those numbers at an NABL-accredited lab, to IS 17509:2021 methods — and we publish the full report on this page, batch by batch. Not a summary, not a badge. The report.

And if a Malmal doesn't beat the diaper you're using now through a full night, the trial pack is free. Keep it, no courier pickup, no questions.

Malmal has not launched yet. The figures above are the specification we are holding our first production batch to — they are targets we have set, not measurements we have taken. The independent NABL-accredited lab report will be published on this page before a single pack is sold, and you can hold these numbers against it.

What you're actually getting

Six things we're committing to in writing.

Every diaper brand in India claims softness and dryness. These are the things almost none of them will put on a page — which is exactly why they're the reason to pick us.

01

Every batch tested, every report published

Not "lab tested" on the pack. The actual NABL-accredited report, in full, on this site, batch by batch — capacity, rewet, absorption speed, against the targets above. If a batch misses the spec, it doesn't ship and we'll say so.

02

The night-test refund

Try the trial pack against whatever you use now. If Malmal doesn't win the night, it's free — keep the pack, no courier pickup, no form to fill in, no questions asked.

03

The full material declaration

Every material, named — topsheet gsm, the SAP supplier, the fluff, the backsheet. Published, not "proprietary". Our spec excludes added fragrance, added lotion and chlorine bleaching, and you'll be able to check that rather than trust it.

04

No lock-in, ever

Pause, skip a month, change size or cancel with one WhatsApp message to a human. No retention scripts, no phone tree, no "are you sure" three times.

05

Your price, locked

Founding Families get 20% off the monthly box for a full 12 months from launch — held even if our costs move. Free delivery on the trial pack, and a free size-up sample in every box so a growth spurt never catches you out.

06

Thirty families test it before you do

Before general sale we're putting the first batch with thirty families for a real wear test, and publishing what comes back — including what they didn't like. Reserve a spot and tell us you want in.

These are the terms we're launching with. Malmal isn't on sale yet, so every one of them is a commitment rather than a track record — which is precisely why they're written down here, dated, for you to hold us to.

Founding Families

Help us decide whether to build this.

We're taking 500 reservations before we commit to a production run. Founding Families shape the first batch — and get the launch price locked.

  • Free to reserve. No card, no payment, no obligation.
  • First access the day the trial pack goes live.
  • A shot at the 30-family wear test, before general sale.
  • 20% off the monthly box for 12 months, locked at launch.
  • A say in sizes, pack counts and what we test for.
  • We email you when there's real news. That's it.

Reserve your spot

Takes about 20 seconds.

We open cities in the order they fill up — this is how yours gets counted.

No payment today. Unsubscribe in one click, any time.

You're on the list.

We'll email you the moment the first batch is confirmed — and you'll get first pick of the trial packs.

One favour, if you have thirty seconds. Every answer here changes what we actually build — and it's the difference between us guessing and us knowing.

Optional — you're already on the list either way.

Thank you — genuinely. That goes straight into the spec.

Planned pricing

What we intend to charge.

Start with the trial pack. If Malmal doesn't beat your current diaper through the night, we'll refund it — keep the pack, no questions. Nothing here is on sale yet: these are the prices and terms we're launching with, and the ones Founding Families lock in. Reserving costs nothing today.

Start here

The Trial Pack

₹250
8 diapers · ₹31.2 each · planned free delivery
  • Choose size M or L
  • Night-test it against your current brand
  • Free if it doesn't win the night — keep the pack
  • Free delivery
Reserve this
Founding Family offer
Best value

The Monthly Box

₹1,099
40 diapers · ₹27.5 each · planned pause or cancel anytime on WhatsApp
  • Delivered before you run out
  • Free size-up sample in every box
  • Founding Families: 20% off locked for 12 months
  • Pause, skip, resize or cancel on WhatsApp — no lock-in
  • Every batch's lab report published before it ships
Reserve this
No commitment

Single Pack

₹1,249
40 diapers · ₹31.2 each
  • One-time purchase
  • Same diaper, no subscription
  • Planned free delivery above ₹999
Reserve this

Fair questions.

Is Malmal actually on sale?

No — not yet, and we'd rather say so plainly. Malmal is pre-launch. We're collecting reservations to find out whether enough parents want this before we commit to a production run and import inventory. You're not buying anything on this page, and we won't ask you for money until there's a box ready to send you.

Why will Malmal cost more than a mass-premium diaper?

Because the materials we're specifying cost more. A dedicated acquisition layer, a premium Japanese SAP core and a higher-grade topsheet cost meaningfully more than what goes into a mass-market premium diaper. At a planned ₹27.5 a diaper on subscription, it still lands at roughly half of what imported premium brands typically sell for in India.

Where will Malmal diapers be made?

We're in the process of finalising an export-grade contract manufacturer, and we'll name the facility and the material suppliers on this page once the first batch is confirmed. Every batch will be independently tested in India at an NABL-accredited lab before it goes on sale, and we'll publish the report here rather than summarise it.

What happens if it doesn't work for us?

Then it's free. The trial pack carries a night-test refund: use it against whatever you're on now, and if Malmal doesn't win the night, we refund it and you keep the pack. No courier pickup, no returns form, no questions. We'd rather lose ₹250 than have you paying monthly for something that isn't better — and honestly, we'd rather hear why it lost.

How will I know the diaper actually meets the spec?

Because we'll publish the report, not a claim. Every production batch goes to an NABL-accredited lab and gets tested to IS 17509:2021 methods for capacity, rewet and absorption speed. The full report goes on this page, batch by batch, alongside the complete material declaration — topsheet gsm, SAP supplier, fluff, backsheet, all of it named. If a batch misses the targets on this page, it doesn't ship. You'll be able to check us instead of believing us, which is the entire point.

What sizes will you launch with?

Pant-style M (7–12 kg) and L (9–14 kg) — the sizes most babies wear longest. Newborn, S, XL and XXL come later as we grow. Tell us your size when you reserve; if enough Founding Families need something we haven't planned for, that changes the plan.

What won't be in a Malmal diaper?

Our specification excludes added fragrance, added lotion and chlorine bleaching. We'll publish the full material declaration alongside the lab report before launch, so you can check the spec against the result rather than trust a claim on a landing page.

Where will you deliver?

We're opening one city at a time — and that's deliberate. We'd rather be flawless in one place than average in twenty. Reserve with your pincode and it counts toward your city; the ones that fill up fastest are the ones we open first, and we'll email you the moment yours does.

The night is long.
Your diaper shouldn't make it longer.

500 Founding Family spots · free to reserve · night-test refund at launch, or the pack's on us.

Join the waitlist